Performance marketing for AI-driven interfaces. Ensure your brand is visible, cited, and competitive in LLMs, AI Overviews, answer engines, and conversational search.
Benchmarking AI Visibility To Strengthen Lending Authority
OCBC wanted to understand how often the brand appears in AI-generated answers and where visibility gaps exist across the evolving AI search landscape.
AI Visibility Across Business Banking Topics
We established an AI visibility benchmark, including prompt-level analysis across key business banking topics, competitor benchmarking, and citation pattern analysis within AI summaries. We also implemented a prompt monitoring framework to track brand presence across SME loan and business account prompts, enabling structured visibility tracking and competitive analysis over time.
Structured AI Performance Tracking
OCBC now has a clear prioritised roadmap to close AI visibility gaps and increase inclusion in AI-generated summaries. The program also establishes ongoing monitoring, enabling the team to move from a one-off benchmark to structured AI performance tracking.
Priority list
to close visibility gaps
Clear Path
to build topical authority in SME lending
Ongoing
monitoring of AI visibility
- AI
