OCBC wanted to understand how often the brand appears in AI-generated answers and where visibility gaps exist across the evolving AI search landscape.
AI Visibility Across Business Banking Topics
We established an AI visibility benchmark, including prompt-level analysis across key business banking topics, competitor benchmarking, and citation pattern analysis within AI summaries. We also implemented a prompt monitoring framework to track brand presence across SME loan and business account prompts, enabling structured visibility tracking and competitive analysis over time.
Structured AI Performance Tracking
OCBC now has a clear prioritised roadmap to close AI visibility gaps and increase inclusion in AI-generated summaries. The program also establishes ongoing monitoring, enabling the team to move from a one-off benchmark to structured AI performance tracking.