Data Privacy in Marketing:
Everything you need to know
We asked our clients what’s keeping them up at night. Data privacy was at the top of the list. With the upcoming reforms to the Privacy Act in Australia, plus the privacy sweeps happening right now in 2026, NOW is the time get on board with the changes and find out what you NEED TO KNOW as a marketer to keep compliant.
The Role of Data Privacy
in Marketing
Understand how the evolving role of data privacy in marketing is affecting the global and Australian marketing industry. Find out how these changes are influencing data compliance, performance metrics, and the adoption of new technologies in digital marketing.
Digital Marketing Without Cookies
Understand the regulation changes to cookie collection and how this will impact marketing in Australia. YES, Google backflipped on cookie deprecation BUT cookies are still disappearing. Learn how these changes are impacting marketing activities and learn what you can do to continue to track your users.
Answering Your Questions on Data Privacy
Learn how to navigate global and Australian data privacy as well as measure marketing performance in a world of disappearing data.
This white paper will answer all your burning questions on data privacy for marketers, including:
What stage are we at with the Australian Privacy Act Reforms?
How can marketers comply with Australia’s changing privacy requirements?
Do I still need to comply with global privacy regulations even though I’m marketing in Australia?
What key actions should marketers undertake in response to the upcoming Privacy Act Reforms?
How can I continue to track users when they don’t accept cookies?
How can I protect consumer privacy and drive marketing performance at the same time?
Download our Data Privacy for Marketers white paper
Everything you need to know about data privacy in digital marketing in 2026
Download your free copy of our data privacy for marketers white paper and learn how to navigate changing data privacy laws, including the upcoming Privacy Act Reforms and more, while adapting your measurement strategies to continue tracking and optimising digital marketing with and without cookies.
We also offer practical training to support data governance best practices while following expectations set by policies and standards.
