Local SEO

Local SEO is a more specific form of search engine optimisation that focuses on location-specific audiences and keywords. It involves creating tailored content around suburb and city names to attract the local audience. With Local SEO, you will be able to reach customers in your geographic areas more effectively. This is especially useful for businesses with physical locations, such as restaurants and retail stores.

Local SEO helps to increase visibility and brand awareness in your local areas, making it easier for customers to find your businesses. It also allows you to target people who are more likely to be interested in the services you offer, which in turn increases the chances of them choosing your business over a competitor. Additionally, Local SEO helps to improve your website’s ranking in local search engine results, making it easier for customers to find your websites. Local SEO also helps to improve your website’s credibility, as it shows that your business is legitimate and trustworthy.

Local rankings are determined by a variety of factors, including the relevance and quality of your website content, the accuracy of your business information, customer reviews, backlinks from other local websites, and the quality of your citations. Additionally, Google considers the proximity of your business to the person searching; the closer you are, the higher you will rank. Finally, Google takes into account the overall authority of your websites, which is determined by the number of backlinks and the quality of the websites they are coming from.

You can improve your rankings by making sure that your websites are optimised with relevant keywords, have an up-to-date sitemap, and are mobile-friendly. Creating and maintaining profiles on local directories, such as Google Business Profile and Bing Places with accurate and up-to-date contact information is also important. Finally, you should encourage customers to leave positive reviews on your websites, as this is one of the most important factors for local rankings on Google.

A local business listing is a way for you to list your business in local directories. This helps potential customers find you and it allows you to provide more information about your business. By creating a local business listing, you will be able to increase visibility and be found in local search results.

Google Business Profile (previously known as Google My Business) is a free tool from Google that helps businesses manage their online presence on Google. It allows businesses to create and manage their business profile, add content, and be found in search and maps. It also provides insights into how customers are interacting with you, so you can make decisions to improve your business. You can also use it to respond to customer reviews and messages, set business hours, and update your contact information.

To measure local SEO, you should first track your website’s performance with analytics tools such as Google Analytics. This will give you an understanding of how people are finding your website, and what they are doing when they get there. You should also monitor your website’s organic rankings in search engine results pages (SERPs). This will help you identify which local related keywords are driving the most traffic to your site. Additionally, you should monitor your website’s presence in local business directories to ensure that your websites are being seen by the right people.