Francis joined In Marketing We Trust in May 2022 as a Digital Analytics Specialist. He specialises in Google Analytics and Tag Manager implementations, measurement strategy and reporting since 2017. He led analytics and optimisation projects for various English- and Spanish-language websites and mobile apps while travelling through the US and Latin America for nearly two years. It’s no wonder, as his passion is travelling, which has taken him to over 35 countries.

As a core member of the team, he provides technical support to Google direct clients and even trains and supports clients on analytics and tag management tools. He has worked closely with partners in Europe, Middle East, and Asia Pacific for GA 360 and its Google Marketing Platform integrations for more than four years. All this travelling is probably why his idea of unwinding involves sprawling on the beach with a book in one hand and a cocktail in the other. We honestly can’t wait to join him.