Home / Services / SEO / Technical SEO

Technical SEO

It’s no secret that Google prefers well-built websites. Our technical SEO team will tick all of the technical boxes to help Google better understand your website.

Make your site friendly to help search engines find, crawl, and index your content efficiently.

Crawl Analysis

A key feature of technical SEO is to make sure web crawlers can access your website. If they run into errors it can prevent pages from being crawled and indexed properly, meaning they won’t display on search engine results pages.

We’ll help you identify indexation or user experience issues by analysing your search console and crawl error logs, and provide fixes to get your website back in those search engine results pages.

On page SEO

On-page elements are also key to helping the right pages get indexed, and providing optimised content means that your best pages are attracting the right users.

We ensure that you aren’t suffering from content duplication, your images and videos are optimised and the relevant schema markup has been applied.

Page Load Optimisation

Good things don’t come to those who wait. Google tends to reward websites that load fast and aren’t disruptive to the user experience. No more counting sheep while your page loads.

We focus on core web vitals and page load speed to improve the user experience, reduce bounce rates and increase performance. A fast-loading website is a high-converting website.

Site Architecture

A well-designed site architecture will strongly improve the crawlability of your website by web crawlers, making it easier for search engines to index and rank your website. It will also enable users to find things quickly and easily.

We create a structured and logical site architecture which makes sure that both users and search engines have a positive experience. This involves needing fewer clicks to find appropriate content and convert using consistent navigation formats, best practice page layouts and better internal linking.

Process

Performing a technical SEO audit or health check helps build the backbone of a healthy website.

Step 1

Crawlability & Indexation:

Crawl analysis, HTML Sitemap, Robots.txt, XML sitemap, indexation, site architecture, redirects.

Step 2

Core Web Vitals and User Experience:

PageSpeed Insights, speed optimisation, mobile usability, page load performance.

Step 3

Website security:

HTTPs Headers, manual penalties.

Step 4

Universal SEO:

Local SEO, structured data.

Step 5

On-Page SEO:

Content tagging, image optimisation, duplicate content, internal link structure, accessibility.

In SEO it’s easy to be your own worst enemy. One of the most important parts of any SEO engagement is to make sure that the website itself isn’t hindering itself from traffic potential or stopping users from converting.

We run through a comprehensive checklist to identify key areas of improvement on your website so that proper actions can be taken to boost organic search traffic and improve the overall rankings for key target keywords in search engines.

To make things easier, we split this into technical and content-related aspects, so that people involved can easily identify the activities relevant to them. Our recommendations are prioritised based on their level of importance, optimisation impact and ease of implementation to quickly create an ongoing task list to work on.

Make Google your site’s new best friend. Work with us.

Get a quote

Case Studies

A year in review: outstanding YoY results show nothing can keep Mitre 10 down

Mitre 10 wanted to hit some substantial targets in FY22 and needed a plan to help them get there

What we did

Tactics across technical SEO, content, off-site, and local SEO were prioritised, with quarterly business reviews used to determine which elements were working and which ones needed to be tweaked for optimal results.

The impact

Our strategy and its impacts meant that we helped them double their organic sessions per month. Year on year, we saw an overall increase of 59%.

105%

Increase in SOV

93.55%

Increase in ranking pages

SEO

A year in review: outstanding YoY results show nothing can keep Mitre 10 down

Paul McGuane

Product Owner

I would definitely recommend In Marketing We Trust to other businesses looking for support creating or implementing an SEO strategy. The team is experienced and friendly, and they’re always open to making changes to suit our needs – be it running on a different financial year (we don’t follow the Australian FY) or updating their spreadsheets to suit my specific requirements.

We implemented LUX (long-tail UX) during the first year of working with In Marketing We Trust, and while it wasn’t something they had used before, they quickly got up to speed and were able to take some learnings that strengthened the tactics used to increase the number of pages that ranked for keywords. Their flexibility and willingness to meet the needs of the Mitre 10 business lead to some really pleasing results and I look forward to continuing our relationship in the future.

Specialist Team

Leadership, SEO, Specialist team

Tom Ashworth

Head of SEO

Tom is an innovative digital marketing professional with diverse experience across multiple channels and platforms. As Head of SEO he…

Tom is the Head of SEO but that isn’t the only reason we say he has the best playlists in the office.

View bio

SEO, Specialist team

Marius Sprong

SEO Specialist

Marius, or Sprongie as he’s known, refers to himself as Manager of all things SEO and a website doctor. As…

Marius lives and breathes SEO and optimising meta descriptions is his nemesis.

View bio

SEO, Specialist team

River Kim

SEO Specialist

River Kim is an SEO Specialist with ATL & BTL marketing experience who stepped into the SEO world after discovering…

River is an SEO Specialist whose love language is auditing her client’s digital assets and sharing emojis.

View bio

SEO, Specialist team

Miroslav Chodak

SEO Specialist

Miroslav is a seasoned professional with 20+ years of expertise in digital marketing, including search engine optimisation (SEO), online advertising,…

Miroslav’s extensive SEO experience is formidable, as is his attention to detail.

View bio

SEO, Specialist team

Oum Chirdchuen

SEO Specialist

An SEO Specialist, Oum is a dedicated professional with a proven track record of success in online business marketing, focusing…

We don’t throw around the word SEO ninja too often, but if you’re looking for a skilled and silent SEO Specialist, Oum’s your man.

View bio

Clients

Technology Partners / Certifications

Testimonials

FAQ’s

What technical SEO services do you offer?

We offer a range of technical SEO services to help your website get featured prominently in search engines. Our team of experts are experienced across all aspects of technical SEO, from identifying and fixing crawl issues to improving page speed. We can also help you optimise content, website structure and metadata to improve your overall search engine visibility.

We understand that SEO is an ever-changing landscape and that’s why we stay up-to-date with the latest trends and best practices. We’ll work with you to create a tailored strategy that works for you.

Do you monitor algorithm updates?

Yes, our team stays up-to-date with all the latest algorithm updates from Google and other major search engines. We constantly monitor the algorithms and make sure that our client’s websites are in compliance.

We use a range of tools and processes to identify any changes in rankings, traffic and other metrics that may be affected by algorithm updates and keep our clients informed. This information is then used to adjust our strategies and tactics to ensure our client’s websites remain successful and compliant with the latest trends.

What is the difference between technical SEO and regular SEO?

Technical SEO is focused on the technical aspects that make up the back and front end of a website, such as the code, structure, and architecture. It looks at how search engine bots crawl and index a website, and how to optimise towards that. This includes optimising HTML tags, improving website speed and performance and ensuring the website is mobile-friendly.

Regular SEO, on the other hand, is focused on increasing the visibility of a website in organic search engine results. It involves analysing and improving the content of a website, as well as optimising external factors such as link building. Regular SEO also looks at how to optimise the user experience, such as improving page layout and navigation, as well as using techniques such as keyword research to target the right audience.

Does your agency provide ongoing support for Technical SEO?

Yes, we are committed to helping you get the best results from your SEO strategy by providing ongoing support and guidance throughout our partnership. We constantly monitor performance for any changes as well as conduct larger audits at regular intervals.

We also provide a detailed monthly report that includes an analysis of your website’s performance, and our recommendations for further improvements. We are always on hand to answer any questions you may have about your SEO strategy and ensure that our clients get the best possible results.

Does your team have SEOs with development experience?

Yes, our team of SEOs have extensive development experience. We have a range of specialists who have worked in various development roles across multiple industries and CMS’. Our team is able to understand the technical elements of website development, the importance of user experience, and the impact of web design on search engine rankings.

We use an integrated approach to SEO, combining our technical and development knowledge with our marketing and d experience. This allows us to make sure that any changes we make to your website are designed to improve performance, while also ensuring that user experience is not negatively impacted. This ensures that your website is able to achieve both short-term and long-term success.

Technical SEO

Crawl Analysis

On page SEO

Page Load Optimisation

Site Architecture

Process

Step 1

Crawlability & Indexation:

Step 2

Core Web Vitals and User Experience:

Step 3

Website security:

Step 4

Universal SEO:

Step 5

On-Page SEO:

Case Studies

A year in review: outstanding YoY results show nothing can keep Mitre 10 down

What we did

The impact

Specialist Team

Tom Ashworth

Head of SEO

Marius Sprong

SEO Specialist

River Kim

SEO Specialist

Miroslav Chodak

SEO Specialist

Oum Chirdchuen

SEO Specialist

Clients

Technology Partners / Certifications

Testimonials

FAQ’s

What technical SEO services do you offer?

Do you monitor algorithm updates?

What is the difference between technical SEO and regular SEO?

Does your agency provide ongoing support for Technical SEO?

Does your team have SEOs with development experience?

Our Services

Data & Analytics

SEO

Paid Media