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Home / Services / SEO / International SEO

International SEO

One of the advantages of working with our global team is our international SEO capabilities. Our team has the knowledge, cultural understanding and language skills to make your website rank high in any country.

We use international SEO extensively to make sure your international targeting matches your intended audience.

Language

Boot vs trunk. Chips vs fries. Words can have vastly different meanings depending on the region they’re used. We work across regions that have varying dialects, nuances and cultural differences. By capitalising on linguistic differences between countries and differentiating the way that users search, we can help you get ahead of less localised competitors.

We help you say the right thing to the right person, at the right time. Understanding these characteristics is fundamental for designing an SEO strategy that is relevant and tailored towards key audiences.

Content

It’s not just about who else is selling, it’s about how they’re selling. We help you gain insight into competitors’ content strategies and trends. This can help direct content themes and formats to drive organic performance.

We recognise and correct the problem of content duplication, which is super common for international sites. When there are multiple instances of identical pages, it leads to issues with correct indexation and possible punishments from search engines.

Key Platform Capabilities

If search histories could talk, they’d probably speak in different languages. Search platforms vary based on regions. As part of the international SEO services we offer, we ensure that you are facing your target audience in the language they speak and on the platforms they are using.

The largest search engines globally are Baidu, Google, Bing, and Naver. We create targeted platforms for International SEO campaigns based on each brand, their audiences and marketing objectives.

Performance by Region

We analyse key competitors in each region which allows benchmarking and expectations to be set. This will inform the prioritisation of ongoing SEO work and KPIs.

We work with changes at scale but know where to differentiate. This is a key part of international SEO and is the backbone of our overall international strategies.

Process

Doing SEO on an international website presents some unique challenges, such as geo-targeting and resolving content duplication issues, which are important to get right if you want to rank highly in each of your target markets. While a lot of the overall principles remain the same across the 3 pillars of SEO work, there are specific differences that need to be taken into account in order to maximise your SEO performance.

Step 1

Geo-targeting for countries and languages.

Step 2

Correct implementation of Hreflang.

Step 3

Geolocated link popularity.

Step 4

Country-specific keyword research.

Step 5

Cultural and linguistic audit.

Step 6

Linking to local content.

Step 7

Using region-specific search engines & tools.

The initial research and planning stage of the process is to evaluate the market conditions in each region to provide recommendations for launching international marketing activities. Our SEO specialists undertake thorough research to understand each market, the key competitors in each region and how users engage with brands in order to design strategies that elicit the desired outcome at each stage of the customer journey.

Create content that’s tailor-made to international regions. Let us help you.

Get a quote

Case Studies

Increasing Non-English Traffic 14% for Expedia Resulted in $300k in Profits

In Marketing We Trust has worked closely with Expedia since 2014. Due to our international SEO experience within APAC, Expedia trusted us with 4 of their 11 Priority Markets to increase their non-brand non-English traffic, Japan, Korea, Hong Kong and Australia.

What we did

Launched +100 SEO traffic tests across 11 countries. Our solution ran for 1.5 years and focused on optimising SEO elements on the most important and profitable landing pages on each line of the business.

The impact

From the winning tests, there was an aggregated GP lift of $300K. The majority of the tests focused on Expedia brand sites which saw a traffic increase of over 14% compared to the previous period.

14%

Non-branded non-English SEO traffic increase

$300k

Gross profit from winning tests

International SEO,
SEO

Increasing Non-English Traffic 14% for Expedia Resulted in $300k in Profits

Julien Perreard

SEO Manager

The team at In Marketing We Trust, led by the very knowledgeable Frederic, has been working with Expedia since 2014 and has helped us uncover and fix a number of on-site issues across our 18 million-page website. Their deep understanding of complex sites’ issues and pragmatic approach to enterprise SEO in an autonomous fashion helped me deliver results while allowing me to focus on some other matters. I would highly recommend his skills & the team at In Marketing We Trust to anyone looking to succeed in Digital and Search in particular.

Specialist Team

Leadership, SEO, Specialist team

Marius Sprong

Head of SEO

Marius, or Sprongie as he’s known, refers to himself as Manager of all things SEO and a website doctor. As…

Marius lives and breathes SEO and optimising meta descriptions is his nemesis.

View bio

SEO, Specialist team

Miroslav Chodak

SEO Specialist

Miroslav is a seasoned professional with 20+ years of expertise in digital marketing, including search engine optimisation (SEO), online advertising,…

Miroslav’s extensive SEO experience is formidable, as is his attention to detail.

View bio

Clients

Technology Partners / Certifications

Testimonials

FAQ’s

How does International SEO work?

International SEO works by optimising websites for search engine rankings in multiple countries and languages. It involves localising content that is relevant to specific regions, optimising across different languages and implementing the right technical setup to make sure that the right version of your website shows up to people searching in different countries.

Being more relevant to your audiences than your competitors helps you rank higher than them in individual markets and boosts your overall organic footprint in all of your targeted markets.

How do I optimise for International SEO?

Optimising for international SEO is all about creating content that is specific to the language and dialect of the target country, as well as making sure it is culturally relevant. Additionally, it is important to ensure that the content is localised for the target region in terms of currency, terminology and any other cultural nuances.

To optimise for international SEO, you should create multiple versions of your website in different languages and regions. This will ensure that your website is easily found by all potential customers, regardless of their location. Additionally, you should optimise your website for the different search engines and directories in each country. You should also have a broader backlink profile using region-specific links.

What are some unique considerations for International SEO?

When optimising for international audiences, the first step is to decide which language to target. This will be based on the country or region you are targeting, as well as the local dialects and cultures. You will also need to consider the local search engine preferences for each country. For example, Google is the most popular search engine in Australia but Naver is the most popular in Korea.

For international SEO to be successful it also requires completely separate region and language specific research for each individual target market. Keywords in each language will have different search volumes, competition, and rankings, so you should create unique keyword strategies for each language.

What are the outcomes of International SEO?

International SEO can open up your business to a whole new global audience, helping you to reach more customers and increase revenue.

Once you have optimised your site for international audiences, you can expect to see an increase in organic search engine traffic from the target country or countries. This should lead to an increase in leads and sales as well as a better understanding of the international market. You will also find that your website and content are more visible to a wider audience, helping to grow your brand awareness.

Why is International SEO important?

International SEO is important for businesses that want to increase their online presence in multiple countries and across languages. It helps businesses reach a wider audience and gain more customers from around the world.

In today’s globalised economy, businesses need to be aware of their international competitors and the demand for their products and services in different countries. International SEO helps businesses do this by providing a specific strategy tailored to each country. This involves optimising content and website structure based on local search engine algorithms and user behaviour. This helps businesses stay ahead of their competition and build trust among their target market. It also helps businesses gain a competitive edge by targeting customers in different countries with tailored marketing strategies and messages.

What do I do now? How do I use this thing?

What do I do now?
How do I use this thing?

International SEO