Revenue Management & Digital Marketing
Effective Digital Marketing Strategies for Hotels
How do you create a digital marketing strategy aligned with your revenue KPIs, including RevPAR?
Hotels can no longer get by with passive revenue management. Revenue management and digital marketing are converging. We’ve seen hoteliers test out multiple strategies to increase bookings on their own websites. As distribution costs rise due to OTAs increasing marketing share to over 40%, hoteliers are now beginning to understand that passive revenue management is not a sustainable business model.
Revenue Managers are perfectly positioned to bring about the convergence of revenue management and digital marketing for their brand. As they are responsible for turning around a hotel’s bottom line and interacting with sales and marketing managers, they need to improve their digital marketing skillset.
By doing this they are better able to:
- Analyse data to help forecast future demand
- Measure performance with key metrics and tools
- Create a digital marketing strategy
In the whitepaper on Revenue Management & Digital Marketing: Effective Digital Marketing Strategies for Hotels, we discuss:
- Data & Analytics
- Personalisation & User Experience
- Think Mobile-First
- Search Engine Optimisation
- Pay Per Click
- Social Media
- Remarketing
- Email Marketing
- OTAs
- Online Reputation Management
