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Using analytics to save $200,000 in media fees each month
How improving the connection between multiple critical marketing systems enabled Open Colleges to create exclusion lists and focus on targeting the right users.
What we did
Combining data from Google Analytics, Google Tag Manager, and Salesforce allowed us to create a unified view of the customer journey for Open Colleges. This was done to reduce some of the barriers between the sales and marketing teams, and potentially shorten the sales cycle, and improve marketing investment.
The impact
We were able to assist Open Colleges in achieving their goals and make a $200,000 per month saving on media fees, by implementing an analytics strategy that drove insights and helped to understand their customers better.
17-20%
Media fees saved per month
10-15%
Decrease in duplicate conversions
- Analytics,
- Paid
Joao da Costa
Head of SEO
Coming from an agency environment myself, I was a bit dubious of any SEO company working for me as a client. Turns out that Freddy Chanut and the team at In Marketing We Trust are more than just an agency that delivers work. They are truly committed to understanding and doing the right thing for our channel and our business.
