Join our live training sessions to upskill your CRO and boost your conversions.
Session 1 – Identify Golden Opportunities
February 6th 2020, 1pm AEDT
1 Feb 2020 – 30 Apr 2020
4.5 hours over 3 months
At In Marketing We Trust, we live and breathe CRO. We are excited to share our knowledge and passion with you. Our online CRO course will upskill you in all things conversion rate optimisation. You will learn the key topics to get a strong understanding of CRO.
You will learn how to:
- Use data to identify real opportunities
- Develop and prioritise your hypothesis
- Run and report on your experiments
- Garner key learnings for future tests
- Impact your business’s bottom line
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Online CRO Course Overview
Conversion rate optimisation comprises of multiple stages from goal setting through to analysing results. Our CRO training will walk you through this journey and cover the fundamentals of optimisation.
The total course duration is 4.5 hours over 3 sessions (90 minutes each), with 1 session per month.
CRO is far greater than gimmicks and A/B testing. Understanding your users and knowing how to extract insights from user testing, session recording and feedback is the base of any successful CRO work.
You will learn:
- Heuristic analysis
- Analysis of digital data
- Qualitative research
Our testing is derived from scientific hypothesis testing. It requires a strict methodology and an informed tester to gain clear and valid results.
We bring this rigorous approach to all our testing and we make sure you understand each step and the logic behind it.
You will learn how to:
- Form strong hypotheses
- Effectively prioritise experiments
- Use proper tools for testing
Conversion Optimisation can become one of the biggest cultural assets in your company. Learn how to install a CRO culture within your business. We will cover reporting wins and losses, how to share insights, open resources and get management buy-in.
Master how to:
- Use the right statistical approach
- Report on performance
- Extract key learnings
Very informative in general - the business cases brought up in the presentation are very relevant to our business and easy for us to understand.Olivia ZSenior Financial Analyst at eBay Classifieds Group Australia
Designed & Taught by Google & Adobe Product Specialists
Meet Your Instructors
Maxime is the CRO Lead at In Marketing We Trust. With over a decade of experience in Marketing and a masters degree in IT, Max is recognised as an industry specialist in Conversion Rate Optimisation, UX, Web Development and search engine marketing.
Louise is the CRO Data Specialist at In Marketing We Trust. She brings a high level of expertise to the world of digital optimisation with strengths in analytics and design. She has worked professionally in digital analytics since 2016 and is passionate about creating wonderful customer experiences.
This online CRO course is designed for:
- Product Managers
- Digital Marketers
- Optimisation and Analytics Professionals
- Online Entrepreneurs
Yes. Our courses are designed to give you the knowledge and confidence to implement CRO techniques and processes for your business. The course is highly actionable and aligned with real world needs. We provide practical exercises, walk-throughs, and plenty of tips to take away and put into practice.
Sure! We’re dedicated to making the digital marketing world a better place for everyone. If you’re from another agency, you can take what you’ve learned and use it to get better results for the clients that you manage.
We know our stuff! We are Adobe and Google partners.
We are a leading Google Partner and certified across all Google products including Optimize 360.
This means we’ve achieved the highest possible results when it comes to depth of knowledge, proven processes, and getting results for our clients.
We’re first to know about the latest updates and technology advances. This means you get the best possible CRO advice to help you understand, grow and optimise your business.
Didn’t answer your question?
Let’s talk. Contact us to learn more about our online CRO course.