In today’s rapidly evolving digital landscape, generative artificial intelligence has emerged as a significant opportunity for marketing departments worldwide, slowly captivating the attention of the industry. Its transformative potential lies in its ability to augment creativity, improve customer engagement and optimise marketing processes.
Being able to understand the significance of generative AI use in Australian businesses and the future landscape in this field has become crucial for long-term success and staying ahead in the competitive landscape.
We partnered with the University of Sydney to conduct field research on generative AI use in Australian businesses and find out how we can design and commercialise new services that meet the demand and interest of our core target market around generative AI in digital marketing.
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