CRO Course

Master the science of CRO and increase your bottom line profits thanks to our conversion rate optimisation (CRO) course.

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Conversion Rate Optimisation (CRO) Course Overview

In this 1 day Practical workshop, you will learn to:

Acquire the basics of Conversion Rate Optimisation (CRO)
Apply a tested framework to create a clear optimisation plan
Find test ideas using easily accessible Qualitative and Quantitative data
Prioritise the right tests based on value, impact and effort
Build a growth culture and remove organisational blockers
Work with or hire the right CRO team

Course Fees

$590 ex-gst

Course Schedule

Course Duration:

1 day (9am-5pm)

Course Duration:

1 day (9am-5pm)

Understand CRO basics

CRO is far greater than gimmicks and A/B testing. Understand the methodology, skills required and what will actually work for your business.

User Experience (UX) & Qualitative Analysis

Understanding your users and knowing how to extract insights from user testing, session recording and feedback is the base of any successful CRO work. We will help you design a non-biased process to explain WHY visitors don’t convert.

Analytics & Quantitative Analysis

An important first step for your Conversion Rate Optimisation work is to ensure your analytics works. We know what to look for and will help you identify the most common flaws in your setup.

Insights Discovery & Solution Definition

We take the time to understand your business, your competitive environment and what’s happening with your website and users. We tackle the key issues by conducting in-depth user research, formulating hypotheses and developing solutions.

Build an Adaptive Testing Strategy

Conversion Rate Optimisation looks different for everyone. We adapt our testing strategy around your business needs and situation. Using the data and insights we’ve gained, our analysts will devise a testing road map that is ideal for your business. Whether it’s a quicker strategy for quick wins or a more thorough process for capturing small gains, we’re more than ready to cater.

Test & Measure

Our testing is derived from scientific hypothesis testing. It requires a strict methodology and an informed tester to gain clear and valid results. We bring this rigorous approach to all our testing and we make sure you understand each step and the logic behind it.

Reporting Results & Creating a Testing Culture

Conversion Optimisation can become one of the biggest cultural assets in your company. Learn how to install a CRO culture within your business. We will cover reporting wins and losses, sharing insights, opening resources and getting management buy-in.

“

I was very excited to attend a 1 day CRO workshop where I could finally get exposure to a more strategic approach to my testing.

I learnt a lot during the session and was able to get a much better understanding of the process.

There were practical exercises which make you think about things differently and that you applied these to a framework and used tools to help develop this.

I have now started a much more structured analytics process and will use this to build a much more comprehensive test plan.
Justine SchrammSenior Manager Client Commerce at Microsoft Store

Interested in organising a CRO class for your team?

We will customise our material, come to your office and train your team.
Our custom built training sessions start at $1,500 for 1 full day workshop.

Send us a message to tailor your workshop and confirm availability.