RewardPay was unable to determine which customers were the highest users of their platform, who was creating the most value, and driving the highest quality leads.
What we did
Creating simple ETL (extract, transform, load) processes allowed us to copy data from multiple sources and place it into a database, which could then be presented in a way that gave RewardPay insights into the value of their customers and the marketing channels that attracted them.
The impact
The type of insights that we were able to share with the client by simply making use of their data was extremely revealing and valuable. Without the reports that we built the client would never have been able to know which marketing channel drove the most value and eventually the lifetime value of each channel.
