In Marketing We Trust helped grow the organic footprint for Castlery in the US market
What we did
The key SEO strategy for the competitive US market was to drive an increase in the organic market share. This was driven by a largely content-first strategy that used research to create keyword opportunities, product profitability data and user trends for specific products and categories.
The impact
Castlery saw their overall organic footprint increase, cannibalising market share from key competitors and driving users to popular product categories which resulted in beating their annual KPI by 19%.
