NOTE: This whitepaper was published in 2016 and may not be relevant for your purposes.

How Australians Search for Travel Insurance

SEO & SEM Whitepaper

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Potential search opportunities and market for travel insurance online

Understanding how your clients find you is the key indicator in any commercial strategy, and even more so in the travel industry. Find out how our SEO specialists can help you better understand your market, your targets and your leads.

Key Factors to Conduct Your Market Analysis 

Generic Search Terms

The Australian market is heavily dominated by generic travel insurance search terms, meaning consumers are unaware or not sure of the more specific policies.

Cheap Insurance

The price factor is important to Australians. When it comes to searching for ‘travel insurance’ as a keyword, the word ‘cheap’ is highly associated. Australians are no strangers to comparing prices.

Niche Markets

There are a number of specific travel insurance niches, the most popular being ‘senior travel insurance’, which presents a space for smaller brands to enter the market.

Destkop vs Mobile

Almost 90% of ‘travel insurance’ searches are being conducted on desktop computers as opposed to mobile devices. This is not the kind of search we do in the bus or at lunch time.

A Growing Market

Searches for ‘travel insurance’ have been steadily increasing over the past decade. People are moving more, and having specific travel insurance becomes more important to them.

How to Optimise Your Digital Strategy 

Increasing your traffic should not be your only concern. As a matter of fact, you cannot speak to everyone, and you want a good return on investment for SEM.

You know your job and your position in the market better than anyone, but do you have all the assets in your hands? How do you improve your travel insurance SEO? This whitepaper will give you a taste of what digital marketing specialists could bring: analysis based on data and statistics, better targeting as well as measurable outcomes.

Download Our  Travel Insurance SEO Whitepaper

Your personal information will not be shared, and we don’t like mail spam or pushy salesmen either! If you want to go further, we are always ready for a 30 minute call to evaluate how best we can help you.

I worked with IMWT on a number of very diverse projects and was impressed by the variety of skills and expertise IMWT brought to the table. IMWT really took the time to understand our business and our needs, and delivered some highly effective solutions as a result.

Antje LMarketing Manager International, Columbus Direct

We enlisted In Marketing We Trust to help our new Australian division get one step ahead of the content marketing game.

The team has complimented ours perfectly, providing essential training, delivering high quality links, and advising us on how to get the most from our blog by maximising SEO value and opportunities for referral traffic.

The IMWT team are friendly, attentive and extremely knowledgeable. We thank them for their help so far and look forward to working together more in the future.

We’ve really enjoyed working with the team of digital experts at IMWT who’ve gone above and beyond to help us achieve our objectives.

Emily CProduct Owner at Skyscanner

Always willing to help and offer advice and has even offered fantastic training. We don’t feel like a client, we feel that we work together as they are passionate about what they do in order for us to achieve our business goals. IMWT staff is highly skilled and are experts in their field.

I especially appreciate that IMWT are so proactive in ensuring that we are kept up to date with reporting and have been a major help with migration. One of the best agencies we’ve worked with. Cecilia is wonderful! Very easy to bounce ideas off, will offer advice and is not afraid to give constructive criticism which we need at times. We’ve been low in staff numbers and when we express this to Cecilia, she has always been quick to offer help from their end – pulls in resources from everywhere to ensure we meet our deadlines.

Rachelle DDigital Marketing Coordinator, Globus Family of Brands