How Asia-Pacific Consumers Search for Cruises
Search Opportunities and Market Insights for the Online Cruise Industry
Key Factors to Conduct
Your Market Analysis
Generic Search Terms
The APAC market is heavily dominated by generic cruise search terms, meaning consumers are unaware or not sure of the more niche markets.
Cruise Deals
The price factor is important for APAC customers. When it comes to searching for cruises as a keyword, the word ‘deals’ is highly associated. Asia-Pacific consumers are no strangers to comparing prices.
Niche Markets
There are a number of specific cruise niches, the most popular being ‘river cruises’, which presents a space for smaller brands to enter the market.
Destkop vs Mobile
More than half of all cruise searches are now being conducted on mobile devices as opposed to desktops. In stark contrast to our cruise whitepaper published in 2015.
A Growing Market
The price factor is important for APAC customers. When it comes to searching for cruises as a keyword, the word ‘deals’ is highly associated. Asia-Pacific consumers are no strangers to comparing prices.
How to Optimise Your Digital Strategy
Increasing your traffic should not be your only concern. As a matter of fact, you cannot speak to everyone, and you want a good return on investment for SEM.
You know your job and your position in the market better than anyone, but do you have all the assets in your hands? How do you improve your APAC cruise SEO? This whitepaper will give you a taste of what digital marketing specialists could bring: analysis based on data and statistics, better targeting as well as measurable outcomes.
