How Gumtree were experiencing a trending decline in SEO performance and how In Marketing We Trust embedded to recover the 3rd highest traffic channels. 

What we did

By taking a technical approach to SEO, we were able to look at elements such as site architecture, content optimisation, crawlability and more to ensure that iterative fixes were applied to make the most impact in the shortest possible time. Large sites, such as Gumtree, really benefit from a phased approach to resolving technical SEO issues. 

The impact

Gumtree’s purpose is to connect buyers and sellers within communities and we assisted in that by increasing visits to the site by 47 percent between May and November 2020. We were also able to increase non-branded visits by 1.6 million per month and added 5million quality pages for indexing by Google.