So you’ve migrated to Google Analytics 4 and now you’re wondering,

What do I do now? How do I use this thing?

Download

So you’ve migrated to Google Analytics 4 and now you’re wondering,

What do I do now?
How do I use this thing?

Download

Home / Platforms / Matomo Analytics

Matomo Analytics

Analytics that works! We help you implement, track, and analyse with Matomo Analytics to know how your brand is discovered, and when, where, and why (or why not) your users are engaging with you. Make the switch to privacy-first analytics with us.

Official Matomo Partner Certified in Matomo Analytics.

Matomo Analytics Migration

Ready to migrate? If you’re using another analytics platform, including Google Analytics, we take the headaches out of migration.

We offer secure Matomo Analytics setup, saving your historical data and moving you to Matomo without interrupting data collection.

Matomo Analytics Implementation

We handle all technical aspects of Matomo Analytics implementation from server installation to setting up dashboards and regular reporting.

We support your implementation with our 5-step process from project setup and governance through to design and deployment.

Privacy-First Analytics

The number one analytics alternative that puts privacy first. We provide data governance education and support throughout the implementation process.

We ensure you collect accurate, actionable, and compliant data for your preferred local privacy regulations (from GDPR, Australian Privacy Principles, PDPA, APPI, and more).

Matomo Analytics Training

We provide support and Matomo Analytics training before, during, and after your implementation, ensuring best practice throughout your organisation.

We’ll help your team understand and analyse reports, and go further with recommended customisations. We don’t stop with setup; we ensure you master Matomo with ease.

Process

Know where to invest your budget and get a greater return with Matomo Analytics.

Step 1

Prepare

Project setup and governance.

Step 2

Discover

Stakeholder interviews and tool ecosystem.

Step 3

Design

Solution requirement, solution design and implementation plan.

Step 4

Implement

Implementation, deployment and quality assurance.

Step 5

Launch

Launch readiness.

The prepare and discover phases help us understand your needs, requirements and objectives along with your current analytics setup. Based on what we learn during the two initial phases, our team will design a solution that fixes and improves your data collection processes based on what you are trying to achieve. Once we have defined the solutions to your requirements in the design phase, we will implement them efficiently and logically.

Ready to migrate to Matomo? Meet an expert Matomo Partner.

Get a free consultation

Case Studies

Moving from Google Analytics to Matomo and Saving Historical Data for Globus

Globus family of brands migrated early to Google Analytics 4 and were happy with the new solution, however, wanted to save historical data from Universal Analytics and compare current performance with pre-covid data.

What we did

Our analytics team came up with multiple solutions to present to Globus prior to the sunsetting of Universal Analytics. In the end, we all agreed on moving to Matomo given the ability to consolidate past and current data, as well as ease of use for the marketing team as the solution is similar to UA.

The impact

Globus family of brands now has a powerful analytics setup with Matomo across 52 websites with 100% control and ownership over their current and historical data.

9

Matomo instances

52

Matomo websites

Analytics

Moving from Google Analytics to Matomo and Saving Historical Data for Globus

Rachelle D

Consumer & E-Commerce Marketing Manager

Always willing to help and offer advice and has even offered fantastic training. We don’t feel like a client, we feel that we work together as they are passionate about what they do in order for us to achieve our business goals. IMWT staff is highly skilled and are experts in their field. I especially appreciate that IMWT are so proactive in ensuring that we are kept up to date with reporting and have been a major help with migration.

Specialist Team

Data & Analytics, Leadership, Specialist team

Benoit Olivier Weber

Head of Digital Analytics

Benoit Weber has been a part of the team at In Marketing We Trust since 2015 and as the Head…

If Google Analytics and Google Tag Manager get you excited too then Benoit could be your new best friend.

View bio

Clients

Technology Partners / Certifications

Testimonials

FAQ’s

How does Matomo work?

Matomo is self-hosted, meaning it works by being hosted on your own server infrastructure. This means that you have complete control over your analytics data. You have full control over where your data is stored and how it’s accessed. This reduction in third parties makes your data more secure.

How to use Matomo

Matomo is set up on your own server infrastructure. Once implementation is complete, you can use the Matomo analytics platform as you would any other analytics tool. Many users prefer it due to its ease of use and user interface that resembles the old Universal Google Analytics. We provide training during and after Matomo Analytics implementation to ensure your team knows how to use Matomo to its full potential.

Does Matomo use cookies?

Matomo provides a cookieless solution to analytics by using config_id to group different actions into “visits” during a short window of up to 24 hours. With no data shared or sold to third parties, Matomo offers a privacy-first cookieless solution to tracking.

Is Matomo open source?

Matomo offers open source software to future-proof your analytics. Matomo will remain open source forever, as it does not require contributors to provide the copyright of their code, so the core is protected from any licensing issues. Matomo Analytics is released under the GNU General Public License v3.0 (or later).

What are the main differences between Matomo and Google Analytics?

There are a number of differences between Matomo and Google Analytics. One of the main differences is its ease of use. Old users of Google Analytics will feel comfortable using Matomo Analytics as its user interface resembles Universal Analytics. Another major point of difference between the two analytics platforms is that Matomo is an open source, cookieless, and privacy-first solution. Matomo minimises privacy concerns and adheres to many local privacy regulations, including GDPR.

What do I do now? How do I use this thing?

What do I do now?How do I use this thing?

Matomo Analytics

Official Matomo Partner Certified in Matomo Analytics.

Matomo Analytics Migration

Matomo Analytics Implementation

Privacy-First Analytics

Matomo Analytics Training

Process

Step 1

Prepare

Step 2

Discover

Step 3

Design

Step 4

Implement

Step 5

Launch

Case Studies

Moving from Google Analytics to Matomo and Saving Historical Data for Globus

What we did

The impact

Specialist Team

Benoit Olivier Weber

Head of Digital Analytics

Clients

Technology Partners / Certifications

Testimonials

FAQ’s

How does Matomo work?

How to use Matomo

Does Matomo use cookies?

Is Matomo open source?

What are the main differences between Matomo and Google Analytics?

Platforms

Matomo Analytics

Google Marketing Platform

Google Marketing Data Warehouse

Google Analytics

Google Cloud

What do I do now?
How do I use this thing?