Essen Tsou is an experienced digital marketing leader with a strong background in the Travel/Hotel industry and the Education sector. With expertise across diverse channels and platforms, Essen brings a strategic, data-driven approach to paid media.
As Head of Paid Media, Essen leads the entire paid media team, managing campaigns for a range of clients, including Globus, MA Financial, Stage & Screen, Achema, and Ipsos. She focuses on delivering tailored strategies that optimise performance across global platforms like Google, Meta, and TikTok, as well as key regional platforms in APAC.
Essen’s career spans over 15 years, specialising in helping clients understand their audience and refine their campaigns through innovative and adaptive solutions. Her passion lies in driving measurable results and crafting impactful strategies tailored to client needs.
