The Future of Search in Travel
The way people search and book travel is changing. Younger generations, including Millennials and Gen Z are looking to social media and AI for their travel research. Given this changing landscape, we thought it would be interesting to explore the online travel space and develop key insights into the future of search.
We conducted industry research and looked at trends to find out not just how people are searching for travel but also what they’re looking for on new platforms. We took a look at demographics and linguistics for you to better understand your market.
Social Media and Travel
The future of search is in social media and travel. Social search is the gateway for travel inspiration discovery. 57% of Gen Z and Millennials use social media as their primary search engine. The impact of social media on travel decision making is huge. Download the whitepaper to see how travellers search across different platforms, get a “future” search travel journey, and learn how travel brands should approach social search.
AI Travel Search
The future of search in travel is AI. AI powered search will become mainstream and facilitate the planning phase of itinerary selection. Both consumer habits and technological changes will shorten the curation process and alter how users search and book travel. Download the whitepaper to get AI insights that drive opportunities for the travel industry.
The Future of Travel
We analysed platform trends to identify patterns and gain insight into the travel industry. Analysis of keyword datasets was used to develop linguistic reports of the market and to further understand the language and intent travellers use when they search.
We developed a future travel journey based on travel trends in search.
In this whitepaper, you’ll find out:
How the way people book and search travel is changing
What a future travel journey looks like
How social media and AI are used along the travel journey
How travellers search across different platforms
How travel brands should approach AI travel search and social media
And more
Find out what YOUR future of search in travel looks like.
Download our comprehensive whitepaper on the future of search in travel to learn about the opportunities in AI travel search, and the impact of social media on travel decision making.
We make it easier for people to find and interact with our client’s brands online when they are looking to travel or make hotel bookings, turning them from lookers to bookers.
Get a free consultation today to discuss YOUR future of search in travel.
20 languages and can communicate with more than half of the worlds population
