Cookies and Data Privacy in Marketing: Everything you need to know
We asked our clients what’s keeping them up at night. Cookies and data privacy were at the top of the list so we’ve put together this whitepaper so you can learn everything you need to know about the role of data privacy in marketing and digital marketing without cookies.
The Role of Data Privacy
in Marketing
Understand how the evolving role of data privacy in marketing is affecting the global and Australian marketing industry. Find out how these changes are influencing data compliance, performance metrics, and the adoption of new technologies in digital marketing.
Digital Marketing Without Cookies
Understand the regulation changes to cookie collection and how digital marketing without cookies will impact marketing in Australia. Learn how these changes are impacting marketing activities and gain insight into how the industry is required to pivot digital marketing approaches.
Answering Your Questions on Cookies and Data Privacy
First, let’s talk about the role of data privacy in marketing. We’ll start by setting the scene, then we’ll go through navigating global and Australian data privacy. We’ll jump into measuring marketing performance in a world of disappearing data (including digital marketing without cookies), and finally, we will look at using technology to enhance data privacy.
We’ll answer your burning questions about cookies and data privacy, like:
What key shifts in the data privacy landscape are currently influencing digital marketing strategies?
How can marketers navigate the complex web of data privacy regulations, with a focus on complying with Australia’s changing privacy requirements?
How is the evolving role of data privacy in marketing shaping the future of digital, and what steps can you take to navigate these changes?
What key actions should marketers undertake in response to the upcoming Privacy Act Reforms?
How can marketers adapt their measurement strategies to continue tracking and optimising marketing performance effectively?
How can marketers harness the power of technology to protect consumer privacy and drive marketing performance?
Download the Cookies and Data Privacy Whitepaper
Everything you need to know about cookies and data privacy in digital marketing
Download your free copy of our cookies and data privacy in marketing whitepaper and learn how to navigate changing data privacy laws, upcoming cookie deprecation and more while adapting your measurement strategies to continue tracking and optimising digital marketing without cookies.
We also offer practical training to support data governance best practices while following expectations set by policies and standards.
