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Case Studies

A quick recovery from a site migration is possible with expert guidance

In Marketing We Trust helped grow the organic footprint for Castlery in the US market

What we did

The key SEO strategy for the competitive US market was to drive an increase in the organic market share. This was driven by a largely content-first strategy that used research to create keyword opportunities, product profitability data and user trends for specific products and categories.

The impact

Castlery saw their overall organic footprint increase, cannibalising market share from key competitors and driving users to popular product categories which resulted in beating their annual KPI by 19%.

2x

Organic revenue since migration (US)

19%

Ahead of annual organic revenue targets

241%

Increase on non-brand keywords

Migration,
SEO

A quick recovery from a site migration is possible with expert guidance

Shichen Yang

Senior Growth Marketing Manager

We needed an agency that was experienced in domain consolidation and website migration.

In Marketing We Trust offered risk minimisation when it came to impacting SEO through their well-thought-out strategies, which was very important to us. While we experienced some short-term drops in rankings post-migration, we knew to expect this because of their advice and we know we would have been in a worse position without them.

They had successfully helped other businesses make large-scale changes, and were flexible enough to work with us on what was a pretty tight schedule, which made all the difference.