207.61% Increase in Goal Completions and 39% Increase in Revenue Per Month

A car rental AdWords case study by In Marketing We Trust

Challenges

  • Highly competitive online industry
  • Client required restructuring and complete campaign management takeover
  • Broad target market, spanning several countries

 

Results

  • 207.61% increase in goal completions
  • 39% increase in revenue per month
  • 24.59% increase in E-Commerce conversion rate
  • 54% increase in transactions

What We Did

When tackling the challenges of our client, we:

  • Restructured the client’s PPC campaign and took control over management of the campaign.
  • Performed regular optimisation of the campaign.
  • Engaged in a new re-marketing campaign to attract repeat visitors. 

Results

Our restructuring and campaign optimisation resulted in:

  • Reclaimed top spot for visibility
  • 30,000/mth SEO visits
  • 207.61% increase in goal completions
  • 39.03% growth in revenue
  • 23.64% increase in visits
  • 10.72% increase in pages per visit
  • 13.59% increase in average visit duration
  • 27% decrease in bounce rate
  • 54% increase in total transactions
  • 24.59% increase in conversion rate
  • 12.41% increase in per visit value
  • New visits dropped, despite growth in goal completions – indicating remarketing campaign had attracted repeat users