Marketing channel attribution modelling
Different cross-channel models I encountered First Click Attribution Great for new startup company optimising its acquisition process Encourage each channel to be the best at... Read More
IMWT Blog
Read our latest insights into Online Marketing and CRO, industry news and the occasional gossip.
New Google Analytics function : Multi-Channel Funnels
If, like me, you have been working for large organisations spending a lot of money on paid search, ofline advertisement, direct marketing and even SEO,... Read More
30 point checklist for bad SEO performance
Our traffic is down, let’s analyse what’s wrong! When faced with this issue most Digital marketers won’t automatically know where to start. Here is a... Read More
Andrew Karrasch, Senior Designer
Frederic is one of the best SEO consultant I have worked with. He has very detailed knowledge of all search engines. He gave us great... Read More
Kristy Foss, SEO Specialist
Freddy is a very knowledgable SEO with exceptional analytical and Excel skills. Freddy is hard-working, reliable and committed in his work and performs very well... Read More
Canonical tags and Social sharing – new behaviour spotted
Canonical URLs now used by Addthis for Twitter and Facebook shares A recent discussion on SEOmoz shows that Addthis, Facebook and Twitter are now using... Read More
Nonoptimisedpage
Test Page This page is presented to test the effect of a new canonical tag behaviour
Google posting favourite results in different language
International SEO – New developments I was curious to know how my Hotelclub russian site was performing on Yandex.ru (largest local competitor to Google) I... Read More